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Business Journal: Entrepreneurs need help when pitching investors

Posted by admin on 2014-05-23 04:27:46

Know your audience when pitching to investors. Learn how to negotiate. Research your valuation.

These tips are what every entrepreneur should know when seeking money for their company, said a group of expert panelists at the StartupConnectAZ conference’s “Funding and Investment” panel.

The conference, at Arizona State University’s Walter Cronkite School of Journalism and Mass Communication building in downtown Phoenix, was presented by the Arizona Technology Council, Arizona Commerce Authority, and IDS Technology Marketing.

The biggest mistake at pitch events is when entrepreneurs don’t know their audience. Entrepreneurs do not generally have a good understanding of what investors want. That’s where Worthworm, a software that allows entrepreneurs to create the proper valuations before seeking outside investment, was born.

If you get a meeting with an angel investor, Worthwrom prepares you to answer tough questions about your company and learn what’s important to investors so you don’t come in with a valuation the audience thinks is completely unacceptable.

The panel was moderated by Jonathan Ariano, a partner with Osborn Maledon in Phoenix and chairman of Invest Southwest. The group has kicked off Venture Madness, a bracket-style, head-to-head business competition pitting 64 of the Southwest’s best startups against each other.

Curious about how much your venture could be worth? Or how to maximize your business? Or are you trying to do due diligence on potential investment deals? Or even looking for a world-class instruction tool? Then try a subscription to Worthworm, and let us help you.